AI in Performance Marketing: Brilliant, Bonkers, and Bloody Useful

Let’s get one thing straight. Artificial Intelligence isn’t coming for your job—it’s coming to make it look like a dinosaur on roller skates. And in the world of performance marketing, that’s no bad thing. AI doesn’t faff about with ‘maybes’. It crunches data like a starved badger in a sausage factory and spits out results that actually mean something.

Now, if you’re a small business, here’s the rub: you don’t have ten analysts and a £500k ad budget. But you do have us—real marketers who actually know how to use AI properly. We’re not here to sell you a robot overlord; we’re here to use AI to squeeze every drop of value out of your spend.

Performance marketing isn’t about being clever—it’s about being brutally effective. We don’t waste time on fluffy metrics. We track what sells, why it sells, and how we can make it sell more.

AI helps us target like a sniper, personalise like a butler, and optimise like a maniac. And when you combine that with our decades of hands-on experience? You get growth that doesn’t just look good on paper—it actually pays the bills.